I suppose this might enrage a few readers of a certain age
and occupation but it is not meant to do so, I’m merely putting the question
out there.
Of late I’ve been interested in this growing chasm between
what some of the food worlds food-style arbiters are waxing lyrical about and
the very different reality that many diners are experiencing.
More often these days when someone reads a glowing
endorsement of some new restaurant in a log cabin on the edge of the wilderness
where they have eaten seasonal foraged or trapped indigenous flora and fauna,
they are left with the feeling that the article was not written for them in the
real world. No longer is the restaurant review about how to negotiate the best
Thai place in the neighbourhood, no, now it appears to be about how hip and ahead
of the curve the reviewer is.
Whilst this has actually been going on for quite some time
now, more and more articles are appearing which trod out the old cliché of ‘the
emperors new clothes’ and ‘are we being had?’
There’s a popular supposition that infers that the reviewers
and the chefs that they laud are somehow complicit in a deceit to corral the
dining public into gavaging every new fad, technique or service delivery that
they can concoct, now matter how bizarre. I’m not a conspiracy theorist but I
am a chef and the loyalty I have for my profession inhibits me from
perpetuating the myth that somehow chefs are duplicitous in this alleged matter.
I do agree however that some of us have been indulged by the
press so often that we may not be as able to be as objective as we once were,
before the adulation. Many of us have painted ourselves into a corner as a result
and when we look to the spin-meisters and Queen-makers for counsel, they have
moved on to the next new thing.
This brings me to the crux of the question.
There aren’t a lot of paid gigs for a food-writer/journo in
this country, heck, there aren’t a lot in the whole world especially now as global
media is in a ‘sphincteral recoil’ of cost cutting, to borrow a fantastic
phrase, wink wink.
I imagine that the pressure to distill the essence of
expectation in one’s readers must bring a load of stress to the author,
especially when all around there are legions of wannabes slavering at the lip
of your meagre food bowl.
In order to sell ‘units’ one must pique the interest of the
reader, that’s journalism 101 I suppose but the lengths in which they are
prepared to go to achieve this have left an indelible mark on our dining
landscape and one that will leave a scar if we don’t address it soon.
One preferred way I’m noticing is to engage the readers with
a series of bloodletting columns, where one hacks into a few venerable old
codgers who might be doddering off at the wheel. Another is to get behind a youthful
push toward an earnestly cerebral approach to food, one that provides photo
opportunities for whimsical foraging expeditions and face to face encounters
with a rare flowering cacti farmer or maker of bespoke plating tweezers. This
is probably about as far removed from their cadet days and notions of ‘what
dinner really is’ as one could get, yet Quixote-like they stride on and with
each step the distance between their audience, whom are often of a similar
vintage and their own pride grows ever wider.
The problem is, in their heart of hearts, they must know
that this is a desperate folly to stave off the inevitable passing of time and
the reality of getting older? It’s the reviewer equivalent of your dad dressing
up like one of the blokes from One Direction and hanging out with you at the
skate park- it’s just plain sad.
Is there a way we could ‘tap them on the shoulder’ and have
a quiet word? I wish it were so but I’ve concluded that its time for saying out
loud what so many of us are thinking.
‘Are you guys nuts or something!?’

3 comments:
Hi Steve this post is a bit of an each way bet ? What do you mean?
Do you want younger reviewrs?
Would you like a gen y young reviewer at the head of the big papers? Or do you think the older [whatv age?] writers are just trying to be hip? Its all relative. Remember behind most of the new young stylists is some serious old money. Its wise to remember that
The writers do the reviews-- we do the cooking thats how it is In the interwebs the identity and sposor is often much less clear. We would all love to write our own reviews but still if there is a real injustice the courts get involved. I am writing a story where a cook and a reviewer get together after a couple of strong bevvies and decide to conspire for the scribe to write a most damming review of the others place. The cook sues and they live happily ever after in Byron Bay on the proceeds of the law suit? Loz Stock and Two Smoking Barrels Copywrite applies. Just comment bait perchance ? Happy to oblige But! if not explain what you mean... this is meant to be a free forum who are you talking about?
Happy Hanuka
G
G'day george-nice to hear from you as always. You've bought me to task over this issue before ha ha! I enjoy the fact that the reader is free to interpret the words as they see fit!
You're onto the scent of 'comment bait' btw, well at least I prompted you to do so!
Too easy steve.... just sayin
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